Synopsis
Thailand Tourism Festival 2008 aims to promote tourism in Thailand as well as to show the uniqueness of Thai arts, culture and tradition. The event consists of exhibitions, sales booths, activities and performances to reach out to every group of potential tourists.
Principle
Promoting the tourism industry in Thailand is an important mission for Tourism Authority of Thailand (TAT) especially that of encouraging Thai people to travel domestically.
TAT puts an emphasis on domestic projects in order to achieve the balance in tourism in two dimensions. First, the societal dimension focusing on preservation of the environment and culture in travel destinations. Second, the economic dimension focusing on distributing tourism industry income to other parts of the country and creating money supply within the country.
In order to achieve this goal, TAT organizes the Thailand Tourism Festival 2007, which is another project our organization has been intent on supporting. Its aim is to express the cultures and traditions of each region, stimulate domestic tourism and present the progress of Thai tourism industry in the forms of various travel activities which are scenic and attractive. In addition, the festival brings together quality tourism products and services, which would inspire visitors to travel to these travel destinations.
Objectives
1. To show the unique culture and traditions of Thailand, to instill pride in the nation and to encourage tourism, a vital part of life and learning.
2. To show the potential of tourism in Thailand which is has always been progressing and has now reached an international standard.
3. To promote as well as increase tourist destinations in a larger circle, to reach both big and small cities. To encourage more money supply in the economic system and distribute income to every region.
4. To encourage the tourism industry to share their knowledge and create an understanding of the impact of tourism on Thailand, as well as to promote TAT’s campaigns and programs.
Target Groups
Every group of tourists, as well as government and private sectors.
Concept and Form of Event
This festival focuses on shows depicting Thai culture, traditions and uniqueness which demonstrate the progress of tourism in Thailand. This event includes products and services associated with tourism and also a variety of tourism activities such as Cultural and Community Life Tourism, Ecotourism, Adventure Tourism, Health Tourism and Tourism Along His Majesty The King’s Teachings. There is also a main stage for cultural performances from each region and from neighboring countries as well as exhibitions from the Tourism Authority of Thailand’s projects and associated government projects and an academic talk on tourism.
The venue is divided into:
1. Booths for tourism-related business owners and SMEs as well as government sectors and organizations associated to tourism. Products and services, travel agents, airlines, hotels, resorts, arts and crafts from everywhere in the country can also be found here as well.
2. TAT’s section for tourism activities
Cultural and Community Life Tourism divides its space into 3 parts:
- “Culture and Lifestyle In The Golden Land” comprising of exhibitions and folk lifestyles on show.
- “A Thousand and One Things Thai” comprising of products from each community which reflects their culture and lifestyle.
- “Markets of the 4 Regions” is a mock-up of Thai markets and floating markets
Adventure Tourism: Adventurous activities in Thailand on show
Ecotourism: Demonstrations and activities to show that ecotourism can help reduce greenhouse gases and preserve nature comprising of:
- Mock-ups of ecotourism destinations such as forests, waterfalls and rivers with the use of technology and multimedia.
- Award-winning business owners’ environmental projects.
Health Tourism with activities such as:
- Six Sense: Demonstrations of Thai massages in various styles
- Health Check-up: Offers check-up services from hospitals and modern treatments
- Wellness Package Promotion: Health tourism from the 4 regions
Products and Services: Demonstrations of products and services from award-winning communities
Crafts and Souvenirs: See and enjoy shopping for the best arts and crafts and also join in activities such as:
- Auction for award-winning crafts from all over Thailand
- An exhibition of the details of crafts and where they were made
- Crafts games and prizes
Tourism Seminar led by experienced speakers from TAT’s marketing division and famous lecturers with a variety of interesting topics.
Activities on the Main Stage
- A spectacular cultural parade from every region every day throughout the event from 10 am to 9 pm such as dances from the College of Dramatic Arts in every
region (13 schools in all), dances from China,Vietnam, Myanmar, fashion shows and games
- Thai classical mask performances
Exhibitions on a variety of topics
- An exhibition of old photographs depicting the history of TAT and TAT in each campaign in the past
- “48 Best Travel Destinations in Thailand” Exhibition
- “Travel the Thai Way: Reduce Global Warming” Exhibition
- Screenings of Thai travel films from every province, all day every day throughout the event
Communication Technology for Tourism
- Using online media to promote tourism
- Encourage online community participation to develop tourism in Thailand
Time and Venue
5-8 June 2007, Challenger Hall, Impact, Muangthong Thani
Organization Responsible
North Eastern Region Division, Tourism Authority of Thailand
Results
1. A money supply of more than 100 million baht in the festival.
2. A money supply of more than 150 million baht in the economic system, both directly and indirectly due to this festival.
3. At least 150,000 people participating at the festival
4. At least 250 business owners in Thailand, tourism-related businesses, clubs, associations and government organizations participating in the festival.

Deriving from the Sansakrit language, the word “Songkran“ means to pass or to move into. In this context, the meaning implies to the passing and the moving of the sun, the moon and the other planets into one of the zodiacal orbit. And the Grand Songkran Festival which falls on the Aries indicates the new era of the Thai New Year. Owing to the ancient Indian belief, the Grand Songkran Festival is most appropriate to be the Thai New Year due to the timing of the best season which is known as the spring of India which comes right after the cold season of winter. Also, there are other aspects supporting this belief such as the blooming flowers, the fresh atmosphere of the nature and the livelihood of all the living creatures.
Date12 – 15 April 2008
Songkran is a special time of the year in Chiangmai and one of the nicest parts of this festive holiday is the pouring of water. Traditionally, younger people pay respect to their elders by pouring water from silver bowls on the hands of older persons. This ceremony is known as "Rod Nahm Dum Hua." After the family pays respect the elders ask the younger ones to forgive them for speaking harshly during the past year and the elders give them a blessing and words of wisdom. This is much different from the fun-loving water throwing we see around Chiangmai at Songkran, and it is often accompanied by the tying of strings around the person's wrists. This activity is done in the home while the more vigorous water throwing is done outside.
Date 13-15 April 2008
Apart from marking a new beginning, Songkran is also a time for thanksgiving. It is an important time for individuals to reflect upon the many acts of kindness and thoughtfulness each has personally experienced and to remember how such acts of generosity and compassion bring peace, happiness and well-being. Songkran is also the time for reunions and family ties are renewed.
Date : 8 - 9 March, 2008
Now in its third year the Phuket International Blues Festival gets underway, 22 to 23 February, at the beachside Hilton Phuket Arcadia on the island’s west coast Karon Bay. It promises to be bigger than ever with at least 12 acts performing on stage during the two-night event. Now a firm fixture in Phuket’s annual entertainment calendar, the festival attracts top blues bands from around Thailand, while two popular bands from Australia and the US return once more. Bangkok’s popular blues bands take centre stage with performances from Cannonball, Georgia, Full House and Soi Dogs beating out the rhythm to a packed house of blues fans.
This year the festival will be huge - no less than twelve acts will take to the stage during the two nights. Thailand's finest - Cannonball, Georgia, Full House and Soi Dogs from Bangkok; The Blues Machine from Pattaya; The Fabulous Hepcats from Koh Samui; Boy Blues Band from Chiang Mai as well as Phuket's Groove Doctors w/Jimmy Fame and Bonnie Anderson - together with one of Australia's top blues bands, Salty Dog, will rock the stage until Rich Harper closes the show Friday night and Shari Puorto on Saturday. Please see Schedules page for details and get ready for some smokin, hot Blues, R&B and Rock AND Roll!
Bangkok, Thailand, 7 January 2008 — Twelve contestants in the annual Czech beauty contest, along with organizers and accompanying media members, are visiting the kingdom as part of the efforts by the Tourism Authority of Thailand (TAT) to generate publicity and attract more visitors from the new member countries of the European Union.
Bor Sang, on highway 1006 heading east from Chiang Mai, appears to be a typical sleepy rural village, the kind the tour bus speeds by giving you just a fleeting glimpse of its two-storey wooden houses. But hidden in the tiny lanes, villagers have perfected a craft that creates the country’s most famous umbrellas. 
To celebrate success the village hosts a three-day festival every January. Streets are illuminated by lanterns, while hundreds of umbrellas are hung from the rafters and beams of houses and shops. Bands play, while villagers compete to design the year’s most attractive umbrella. Concerts, a food festival and beauty contest all compete for the attention of the audience, a mix of both tourists and residents, who gather here to celebrate Bor Sang’s innovative handicraft skills.
Bidding farewell to the old year while greeting New Year is a festive practice significantly embraced by people around the world as it’s the last biggest event of the year that leads to a fresh beginning. Hands Bangkok Countdown 2008 is designed to be an international symbol of the celebrations for Thais and visitors. Bangkok is a center of tourism in Southeast Asia, full of lively attractions and facilities for tourists.
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